PANIA GREENAWAY is a studio-based, collection-driven label based in Aotearoa, created by designer and artist Pania Greenaway (Ngāti Tūwharetoa, Ngāti Maniapoto, Ngāti Hauā). Known for considered, beautiful design with an emphasis on detail and craftsmanship.

She grew up around dressmakers, carvers, weavers and artisans, and spent her early twenties between Manchester, London and Amsterdam, where fashion and subculture left a lasting mark on her practice. Now based in Tāmaki Makaurau, her label is fuelled by a lifelong creative practice, grounded in a Fine Arts diploma and a First Class Honours degree in Fashion Design.

Collections guided by story, expressed through silhouette, structure, and detail. Considered, refined and made to be treasured.

Understated - with a little bit of drama.