Our Approach

How We Work

As a small business, we're proud of what we've built and always looking to do better for people and the planet. As a studio-led label, we move at our own rhythm, outside the traditional fashion cycle. This slower, more intentional pace allows us to focus on timeless design, refined detail, and small, considered runs.
Each collection is designed in Aotearoa and developed with a focus on good construction, considered silhouettes, and fabrics that are comfortable and long-lasting. We work with natural fibres wherever possible, they’re our preferred option for their look, feel, and lower impact.

All our garments are designed in-house and produced both locally and offshore, with smaller-scale makers chosen for the quality of their work and the relationships we’ve built over time. We prioritise quality, care, and supporting the makers and partners we work with.

Sustainability can feel like a contradiction in fashion but for us, it means making less, and making it well. We believe garments made with intention and worn over time are more likely to be loved and less likely to end up in landfill. We’re steadily developing our sustainability approach and working alongside others who share our values

We work consciously and at a kind pace  for us and Te Taiao, because how we make matters.

Ngā mihi,
Pania xo