How We Work

As a studio-led label, we move at our own rhythm. A slower, more intentional pace that allows us to focus on timeless design, refined detail, and small, considered runs.

Each collection is designed in Aotearoa and developed with a focus on good construction, considered form, and fabrics that are comfortable and built to last. We work with natural fibres wherever possible, our preferred choice for their look, feel, and lower impact.

All our garments are designed in-house and produced both locally and offshore, with smaller-scale makers chosen for the quality of their work and the relationships we've built over time.

Sustainability can feel like a contradiction in fashion. For us it means making less, and making it well. Garments made with intention and worn over time are more likely to be loved and less likely to end up in landfill. We're always looking to do better, and working alongside others who share our values.

We work at a pace that's kind to us, with care for everyone we meet, work with, and make for.

Ngā mihi,
Pania xo